Digital Marketing Executive

Key Responsibilities of a Digital Marketing & Online Sales Executive (Including Blog Maintenance)

1. Digital Campaign Management
   • Plan, execute, and optimize digital campaigns across platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.).
   • Focus on customer acquisition, engagement, and conversion strategies.
2. Content Creation & Blog Maintenance
   • Blog Management:
     • Plan and maintain a content calendar for blogs that align with SEO strategies and marketing goals.
     • Regularly update the blog with fresh, relevant, and engaging content tailored to the target audience.
   • Content Optimization:
     • Ensure blogs are optimized for SEO, using appropriate keywords, meta tags, and internal/external linking.
   • Audience Engagement:
     • Monitor blog comments and respond to reader queries to foster engagement.
     • Promote blogs through social media, email campaigns, and other channels.
   • Collaborate with content creators, designers, and editors to produce high-quality blog posts.
3. SEO & SEM
   • Conduct keyword research to enhance organic traffic to blogs and other digital assets.
   • Manage paid search campaigns to drive targeted traffic to e-commerce platforms.
4. Social Media Strategy
   • Share blog content creatively on social media platforms to increase visibility and engagement.
   • Develop posts and campaigns that complement blog topics, driving traffic to the website.
5. Online Sales Management
   • Ensure seamless integration of e-commerce functionalities on the website and blog.
   • Use blog content to highlight products/services and drive online sales.
6. Email Marketing
   • Incorporate blogs into email newsletters to keep subscribers engaged and drive traffic back to the website.
   • Analyze email campaign performance metrics to optimize strategies.
7. Analytics & Reporting
   • Track blog performance metrics, such as traffic, bounce rate, and average time on page.
   • Use analytics tools like Google Analytics to assess campaign and blog ROI, suggesting improvements.
8. Collaborating with Cross-Functional Teams
   • Work with the sales team to align blog content with promotional offers and campaigns.
   • Coordinate with product teams to produce blog articles that showcase features and benefits.
9. Customer Relationship Management (CRM)
   • Leverage blog content to build relationships and guide potential customers through the sales funnel.
   • Utilize CRM tools to measure customer interactions stemming from blog content.
10. Market Research & Trends Analysis
    • Stay updated on blogging and digital marketing trends to keep content fresh and engaging.
    • Monitor competitors' blogs to identify gaps and opportunities.
11. Budget Management
    • Allocate resources effectively for blog promotion through paid ads and other channels.
    • Ensure all digital marketing efforts, including blog maintenance, are cost-effective.
12. Customer Feedback & Improvement
    • Use blog comments and feedback forms to gather insights for content improvement.
    • Incorporate user feedback into future blog topics and formats.